Weird SportAs you toss and turn in bed, you picture yourself on a strange playing field with other athletes swirling around you.  You have absolutely no idea what sport you are playing, nor a clue what the rules are.  It all feels beyond embarrassing, and downright dangerous.

This is not just a bad dream – it’s the reality for companies possessing third-party data without clarity on what rules and responsibilities apply.

Most companies possess some data that they do not truly and solely own.  Perhaps your company signs a nondisclosure agreement and obtains others’ information while evaluating a business opportunity.  Or maybe your company is a service provider that receives or generates data on behalf of customers or clients.  Your company has possession of the data, but it remains responsible to the third-parties if there’s a problem.

What kinds of problems? Well, what if the third party’s data is lost, corrupted, misappropriated, hacked, or held for ransom?  What if the cost of maintaining the information, after the work concludes or need passes, becomes onerous?  What if the information becomes relevant in future litigation?  Who is authorized to make decisions about the information when the unexpected happens, and who is responsible for the expenses and exposures?

Information Governance – your organization’s strategic approach to managing information compliance, cost, and risk while maximizing information value – is tailor-made for this commonplace scenario.  Here’s how it works: Continue Reading Why govern our information? Reason #3: “Your” data may actually belong to others … and you’re responsible to take care of it.

Lightning Strike in ThunderstormIf you’re old enough, you’ll remember a time when businesses actually kept their own information (cue my adult children to roll their eyes). How quaint.  We no longer keep most of our information – providers do that for us.  We store our data in the cloud, with cloud providers. We outsource business applications to SaaS providers, and even entire systems as PaaS.  And we increasingly use service providers to handle key aspects of our business that we used operate internally, resulting in a robust flow of data out of our businesses to such providers, and also the providers generating, receiving, and retaining huge troves of business data on our behalf.

But we’re still accountable for our information in others’ hands:

  • Litigation – the scope of permissible discovery, and of the preservation duty, extends not only to data in our possession or custody, but also to data within our control.       
  • Data security – we’re generally responsible for data breaches suffered by our service providers.  Under most breach notification laws, including HIPAA and state breach notification statutes, our service providers must notify us of data breaches, but we are still responsible for providing notice to affected individuals and regulators.  Regardless, in the wake of a service provider data breach, we’re in the hot seat.
  • Business Continuity – if we need to promptly restore data due to ransomware or other causes of business interruption, it doesn’t matter who’s the custodian – all that matters at that moment is timely and effective restoration.
  • Retention – third parties retaining information longer (or shorter) than our retention schedule cause us to be at best inconsistent and out of compliance with our information management policies.  At worst?  See Litigation, Data Security, and Business Continuity above.

Our litigation preservation duties do not vanish for information hosted elsewhere but still in our control; our data security obligations do not evaporate when we house protected data with a service provider; our imperatives of data integrity and accessibility have no exceptions based merely on data storage location; and our records retention and destruction rules do not disappear if our data is hosted remotely. In other words, we still need to govern information compliance and risk for our business data in other’s custody.

And this is a perfect example of the value of Information Governance. A key benefit of the IG perspective is that it enables organizations to take useful strategies from one established discipline and apply them more broadly. The importance of service provider controls is well-established in the data security discipline. For example: Continue Reading Why govern our information? Reason #4: Your business data is in others’ custody … but you’re still responsible for it.

“GarGarbage Dumpbage in, garbage out” – we know that already, right?  Well … what we know about information quality and what we do are not always in sync. Just for kicks, consider information quality through the lens of the industrial quality movement.

Looking down from 30,000 feet, the history of industrial quality goes something like this – Medieval Guild craftsmanship, then Industrial Revolution product inspection, and then the post-World War II focus on quality process management.  It sounds arcane, until one remembers the 1980’s visceral fear that Japanese manufacturers were beating the pants off of U.S. manufacturing in terms of quality and value. Enter W. Edward Deming, who had been deeply influential in Japan’s post-war industrial recovery, and who became the evangelist for quality management practices in U.S. industry.  Deming exhorted American management to adopt product and service quality as the driving force in all business practices.

What’s that got to do with Information Governance?  It’s this – regardless of industry, in today’s world you’re actually in the information business.  So, business quality increasingly means information quality.  

Key attributes of data for business are sometimes referred to as the four Vs: volume, variety, velocity, and veracity.  Most folks focus on the first three, but the veracity of data – its integrity, its reliability, its quality – is crucial for business decision-making.   In a 2016 survey of executives by the Chartered Institute of Management Accountants, 80% of respondents admitted that their organization used flawed information to make a strategic decision at least once in the last three years. And IBM estimates that poor data quality costs the U.S. economy $3.1 trillion each year. Continue Reading Why govern our information? Reason #5: Bad information results in bad decisions.

Destroyed CDs - shredded by a shredder.It lingers on – that vaguely guilty feeling that there’s something sanctionable, even illegal, about routinely destroying business data.  That’s nonsense.  It is well-settled United States law that a company may indeed dispose of business data, if done in good faith, pursuant to a properly established, legally valid data retention schedule, and in the absence of an applicable litigation preservation duty.

Even the courts themselves dispose of their data.  Federal courts are required by U.S. law to follow a retention schedule approved by NARA, and to ultimately destroy records or transfer them to the Federal Records Center, as directed by that retention schedule.

Here are but a few of the many case decisions on this point: Continue Reading Why govern our information? Reason #6: It’s OK to destroy business data. Really.

Endless book tunnel in Prague libraryAs the information tide relentlessly rises, many organizations simply see an IT problem, to be fixed with a purely IT solution – more storage capacity, more tools, or both.  But merely adding more storage is a reaction, not a strategy.  And adding technology tools without the right governance rules invariably makes things worse, not better.

This is not a criticism of your IT team.  Instead, the problem lies in a misunderstanding of the fundamental challenge.  Just as you shouldn’t bring a knife to a gun fight, you shouldn’t merely bring more storage capacity and IT tools-without-rules to your fight to regain control over your organization’s information.  What’s needed is governance.

More Storage is Not the Answer

If the accelerating, worldwide growth of data were a throw-back movie, it would star Vin Diesel – Fast & Furious.  It’s hard to wrap one’s head around the magnitude and velocity.  Try this – for context, the total content of all catalogued books in the Library of Congress has been estimated variously at 10 to 15 terabytes of data.  IDC’s Data Age 2025 study pegged the world’s 2018 data volume at 33 zetabytes (33 billion terabytes), and forecasted that data volume will reach 175 zetabytes by 2025, a more than quadruple increase.  In case your head hasn’t exploded … apparently 1,000 zetabytes is a yottabyte, and as of yet there is no officially recognized International System of Units name for 1,000 of those (I propose “Lottabyte”).

Why the dizzying growth?  Internet use is certainly a contributor (a lot can happen there each minute).  But it is the Internet of Things, combined with the Industrial Internet, that will increasingly generate gobsmacking quantities of device and machine data.

Let’s hone in on the reality faced by individual organizations. Unstructured data (documents, spreadsheets, presentations, audio and video files, email, and the like) can comprise 80% to 90% of total enterprise data.  Unstructured data is often largely uncontrolled, scattered across network drives, user’s computers, and the organization’s electronic content management (ECM), collaboration, and e-communication systems.

Veritas’ Data Genomics Project produced an interesting 2016 study that analyzed tens of billions of unstructured data files, with over 8000 file extensions, at Fortune 500 companies.  Key finding?  Storage capacity grows each year, but so does data volume – 39% annual growth in the number of unstructured data files, year over year.  Just as a bigger closet or garage at home results in the accumulation of more stuff, when businesses add larger on-premise or cloud repositories without governance controls, it inevitably leads to larger data volumes.  More storage simply enables more data hoarding.

Tools Without Rules are No Help Either

Continue Reading Why govern our information? Reason #7: Merely adding more storage and more tools won’t solve your data problems

A metal cattle brand with the word brand as the marking areaThe “business case” for information governance often focuses solely on quantifying specific costs for data management and exposures for data security and ediscovery.  Number crunching is of course important, but it misses something bigger, more strategic, and ultimately more crucial to the organization – its brand.  Companies, regardless of industry, are fundamentally in the information business.  It follows that how an organization manages its information assets reveals how the organization manages itself.  And that matters, a lot, because companies that align themselves with their brand, achieving brand discipline, are more successful.

In their seminal 1993 Harvard Business Review article, Customer Intimacy and Other Value Disciplines, Michael Treacy and Fred Wiersema made the case for how highly successful companies (1) understand and redefine value for their customers, (2) build “powerful, cohesive business systems” to deliver more of that value than their competitors, and (3) raise their customers’ expectations beyond what the competition can deliver.  The most successful companies do this work within at least one of three disciplines: operational excellence, product leadership, or customer intimacy.

Treacy and Wiersema based their insights on an intensive study of 40 companies that achieved breakout success in their markets.  They followed the article with their quintessential business strategy book The Discipline of Market Leaders.  Twenty years later, this book is likely still on your CEO’s bookshelf.

What’s the point for information governance?  It’s this – a successful company brand cannot be lipstick on a pig.  It must be organic, a discipline that pervades the organization from the bottom to the top, inward and outward, in its core processes, business structure, management systems, and culture.  And how your organization manages information value, cost, compliance, and risk is no exception.  Simply put, stronger information governance yields a stronger brand for your business.  And this is true for each of the three disciplines of highly successful companies: Continue Reading Why govern our information? Reason #8: It can build – or bust – your brand

One Bullet in Gun BarrelHaving too much data causes problems beyond needless storage costs, workplace inefficiencies, and uncontrolled litigation expenses.  Keeping data without a legal or business reason also exacerbates data security exposures.  To put it bluntly, businesses that tolerate troves of unnecessary data are playing cybersecurity roulette … with even larger caliber ammunition.

Surprisingly few U.S. data security laws and standards expressly require that protected data be compliantly disposed of once legal and business-driven retention periods expire.   PCI DSS v3.2.1, Requirement 3.1, provides “[k]eep cardholder data storage to a minimum by implementing data retention and disposal policies ….”  HIPAA regulations  mandate that business associate agreements require service providers, upon contract termination, to return or destroy all PHI received or created on the covered entity’s behalf, if feasible.  Alabama and Colorado require that records containing state-level PII be disposed of when such records are no longer needed.  And biometric data privacy laws in Illinois, Texas, and Washington generally require that biometric data be disposed of once it has served its authorized purpose.

Instead, most such laws and standards focus on securely sanitizing or destroying storage media.  For example, the NIST Cybersecurity Framework v. 1.1 includes as a security control (PR.IP-6) that “[d]ata is destroyed according to policy,” and ISO 27002 (§ 8.3.2) provides that “[m]edia should be disposed of securely when no longer required, using formal procedures.”

But data security is not achieved by simply running through a checklist of explicit compliance requirements – it instead requires assessing risks and establishing effective security controls.  And one of the most powerful security controls is to not keep too much data, for too long. Continue Reading Why govern our information? Reason #9: Unnecessary business data multiplies data security exposures

Hands pointing towards businessman holding head in hands Being a CISO is a tough gig.  The perpetual deluge of news items on hack after hack, breach after breach, has finally conveyed that data security is an imperative for all companies, large and small.  But the perception still lingers that the Chief Information Security Officer (or her InfoSec team) will single-handedly prevent breaches at “our” company – and if one should occur, will take care of the response.  For some CISOs, it may feel like High Noon, all over again.

This is unfair to the CISO, and wrong on at least two counts.  First, regardless of the CISO’s job description, the full range of cyber risk exceeds the scope of the CISO’s practical control.  Second, effective breach response requires up to ten channels of coordinated activity, and nine of the ten fall outside of the CISO’s authority. Continue Reading Why govern our information? Reason #10: It’s a when, not if, world for data breaches

3d blue cubes come together from different directions.Dr. Stephen Covey reminded us that “important” is not the same thing as “urgent.”  Records retention reminds us that important is not the same thing as exciting.  I get it – records retention schedules are boring.  But the fact remains that literally thousands of records retention requirements apply to your organization’s information.  I know, because my firm finds and tracks these laws as part of our decades of retention schedule work for clients across industries.  And your regulators expect you to know them too.

Records retention requirements generally apply to information’s content, regardless of the information’s medium – electronic data, paper, you name it.  The requirements are scattered across the federal and 50 states’ statutory and regulatory codes, often with unusual retention mandates.  Here are just a few: Continue Reading Why govern our information? Reason #11: Thousands of federal and state records retention laws apply to your company

Fingerprint biometric dataIn today’s landmark ruling, the Illinois Supreme Court held that private lawsuits seeking statutory damages and injunctions for violation of the Illinois Biometric Information Privacy Act (BIPA) may be pursued by “aggrieved” persons without alleging any actual injury or adverse effect.

BIPA, enacted in Illinois back in 2008, was the seminal state statutory privacy law for individuals’ biometric data.  The law protects individuals’ biometric identifiers (a retina or iris scan, voiceprint, or scan of hand or face geometry) and biometric information (any information, regardless of how captured, converted, stored, or shared, based on an individual’s biometric identifier used to identify an individual), all subject to statutory exceptions.

Under BIPA, private entities that possess such biometric data:

  • must have a written policy for the retention and destruction of such data within three years of the earlier of the individual’s last interaction or when the purpose of collecting or obtaining the data has been satisfied;
  • must not collect or otherwise obtain such data without first (1) notifying the individual in writing of the collection or storage of the data, (2) notifying the individual in writing of why and how long the data is being collected, stored, and used, and (3) obtaining the individual’s written release;
  • must not sell, lease, trade, or otherwise profit from such data;
  • must not disclose such data without the individual’s consent, or to complete a financial transaction the individual requests or authorizes, or as required by law; and
  • must safeguard such data using reasonable care and in a manner at least as protective as the entity’s safeguards for other confidential and sensitive data.

BIPA authorizes private actions by “aggrieved” persons in state or federal courts for statutory damages, attorneys’ fees and costs, and injunctions.

In Rosenbach v. Six Flags Entertainment Corp, the complaint alleged that an amusement park obtained plaintiff’s fingerprint to set up a season pass, without making the BIPA-required notifications or obtaining the plaintiff’s written release.  The defendant convinced the Court of Appeals that plaintiff was not an “aggrieved” person under BIPA because there were no allegations of actual harm.  But on appeal, the Illinois Supreme Court disagreed, ruling that BIPA allows private actions for statutory damages and injunctions for statutory violations, regardless of any showing of actual injury or adverse effect.

This ruling, as a definitive interpretation of BIPA, will have immediate impact in litigation across the country, including cases pending in federal courts against a variety of companies doing business in Illinois (note that BIPA exempts financial institutions, and their affiliates, subject to the GLBA Safeguards Rule).

The ruling also underscores the need for companies to carefully pursue information governance for any collection, storage, or use of biometric data, including their policies and systems for privacy, data security, and data retention.